Since retiring its iconic camera, Polaroid has been getting back into the instant photography business by combining digital imaging with a built-in printer. Now it’s announced the Z2300, a stylish and more powerful alternative to the tiny PIC-300 with a smaller form factor than the Z340 launched last year. The Z2300, currently on pre-order, bumps the specs and cuts the price of a similar older model, offering a 10-megapixel camera that can shoot in 720p video for $159.99. Film is loaded behind the display and prints out in a little over 30 seconds — besides its shape, the roughly business card-sized output looks a lot like that of the original Polaroid.
Polaroid Z2300 Instant Digital Camera coming August 15th (hands-on)
The Polaroid Z2300 takes pictures digitally and prints them; it launches August 15th for $159.99.
The Polaroid Z2300 takes pictures digitally and prints them; it launches August 15th for $159.99.
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
We got to take a look at the Z2300, which is quite attractive in a self-consciously retro way. The version we had was still a little buggy: it took pictures reliably, but the display colors would change after the first shot, showing only neon green and pink until you restarted the camera. Pure image quality obviously isn’t a selling point here, so it’s no surprise that what you’ll get is pretty grainy, but the price is a lot more reasonable than that of the larger Z340. The 32MB of internal memory and bundled 4GB of external seems all right for stills; if you want to take video, you’ll definitely want to expand it with an SD card. The Z2300 launches August 15th, with film sold in packs of 30 for $14.99 or 50 for $24.99.
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Dante D’Orazio contributed to this report.
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