Two days ago comedian Louis C.K. began selling tickets for his upcoming tour directly to fans online — and 45 hours later he’s already sold 100,000 tickets for a box office gross of $4.5 million. The tickets are $45 and don’t carry any additional taxes or fees, and according to C.K. they’re “less than anyone has actually paid to see me in about two years.” The quick success shouldn’t be too surprising, though — last year C.K. tried a similar experiment in which he sold the stand-up special Live at the Beacon Theatre directly from his website. In the first four days of availability 110,000 copies were sold for $200,000 in profit. His new comedy tour kicks off on October 3rd in Cleveland, Ohio.
Louis C.K. sells 100,000 tour tickets online in just 45 hours
In just 45 hours comedian Louis C.K. has sold 100,000 tickets for his upcoming tour online, for a box office gross of $4.5 million.
In just 45 hours comedian Louis C.K. has sold 100,000 tickets for his upcoming tour online, for a box office gross of $4.5 million.
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.
well.after 45 hours, my tour has sold 100K tickets, box office gross of 4.5 mil $ (not all mine). I guess it was a good idea.
— Louis C.K. (@louisck) June 27, 2012
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
