Youtube celebrities nyt magazine – Breaking News & Latest Updates 2026
Skip to main content

How YouTube stars are made, and how they survive

A new profile in the New York Times Magazine looks at the new wave of YouTube stars and how they’re made.

A new profile in the New York Times Magazine looks at the new wave of YouTube stars and how they’re made.

YouTube Icon Android (STOCK)
YouTube Icon Android (STOCK)
YouTube Icon Android (STOCK)
Andrew Webster
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.

YouTube has many functions — you can use it to watch music videos, movie trailers, or even the latest in tech news. But there’s also plenty of content that can’t really be found elsewhere, DIY-style videos made by amateurs who rack up millions of views doing comedy skits or lip-syncing to pop tunes. In a new piece in the New York Times Magazine, Rob Walker profiles some of these internet celebrities, to learn not only why they do what they do, but also how they do it — it’s an interesting and in-depth look at just how much some of YouTube’s stars actually earn. Be sure to check out the full story at the source link below.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.