At the company’s annual shareholders’ conference today, RIM CEO Thorsten Heins noted the company’s strength in emerging markets with its entry-level BlackBerry 7 devices — the Curve line, for instance — which is a message he has delivered in the last two earnings calls as well. BlackBerry 10 will begin at the high end, though, with just a single full touch and QWERTY model launching around the same time in the calendar first quarter of 2013, so Heins says that the BlackBerry 7 line will continue until BlackBerry 10 has established a “full portfolio” of models. No time frame to get to a full range was given, however.
BlackBerry 7 will continue until ‘full portfolio’ of BlackBerry 10 phones is available
RIM CEO Thorsten Heins has confirmed that BlackBerry 7 devices will continue in the company’s portfolio until BlackBerry 10 offers a full range of devices to cover all market segments.
RIM CEO Thorsten Heins has confirmed that BlackBerry 7 devices will continue in the company’s portfolio until BlackBerry 10 offers a full range of devices to cover all market segments.
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