Twitter introduces targeted tweets for advertisers, only shown to users in specific locations

Twitter is continuing to provide more options for companies looking to advertise on the social network. The company changed the meaning of a hashtag for advertisers last month, and now it is rolling out a new feature that lets them send tweets that are only shown to users in specific locales. For instance, McDonalds could tweet about a New York-only promotion from their main corporate account and only have users within the state see it. Locations can be limited by city, state, or country, and advertisers can even have a tweet only show on mobile devices. It’s a significant change for the platform: it means that one day we may no longer need several different official Samsung accounts around the world — there could be one, unified profile that doesn’t spam users with irrelevant information. @British_Airways, @CocaCola, The Washington Post (@wpsocialreader), and @Wendys have already been testing out the feature, which is available to all Twitter advertisers now.