The day is upon us: Facebook is testing the idea of selling sponsored posts directly on users’ mobile and desktop News Feeds, reports Adweek. Currently, users either need to be a fan of a company or organization’s page (or a friend of someone who is) in order for it to get the prime location, something Facebook refers to as “Sponsored Stories,” and the source of a recent class action suit around privacy.
Facebook inches closer to straight-up advertising with new Sponsored Stories test
Facebook is testing ad placement on users’ News Feeds. Currently, users need to either be a fan of a page or a friend of someone who is in order to have ads displayed there.
Facebook is testing ad placement on users’ News Feeds. Currently, users need to either be a fan of a page or a friend of someone who is in order to have ads displayed there.
According to Facebook, the new ads will look like the Sponsored Stories already in News Feed and be labeled as sponsored, accordingly. “This is a small test and we’re constantly gathering feedback from people on how to improve our ad experience,” the company said to Adweek.
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