Microsoft’s new logo, unveiled yesterday, is a bold departure from tradition because it’s the first to feature a visual symbol alongside the familiar wordmark. This sudden outburst of color from the typically staid company has inevitably stimulated designers’ imaginations, and one product from it has been a gallery posted on Tumblr showing what other famous brands would look like if they underwent the same minimalist treatment.
What if Microsoft’s new logo style was applied to other famous brands?
Microsoft’s new logo, unveiled yesterday, is a bold departure from tradition because it’s the first to feature a visual symbol alongside the familiar wordmark. This sudden outburst of color from the typically staid company has inevitably stimulated designers’ imaginations.
Microsoft’s new logo, unveiled yesterday, is a bold departure from tradition because it’s the first to feature a visual symbol alongside the familiar wordmark. This sudden outburst of color from the typically staid company has inevitably stimulated designers’ imaginations.
A clean sans-serif typeface is naturally used, as is the stripped-down, square aesthetic of Microsoft’s four-tile symbol. What results are some of the cleanest logos you’ll have seen in a long time, stretching from near perfection (the Pepsi designs retain the iconic brand feel while sacrificing little) to slightly absurd (Google’s logo is abstract enough to require a caption). The award for most-improved logo must clearly go to the London 2012 Olympics, but then again, just writing “London 2012 Olympics” in a generic font like Arial would constitute a better logo than what the actual Games had to put up with.
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