At today’s BlackBerry Jam, RIM unveiled the latest iteration of its BB10 operating system, as well as a new developer device called the “Alpha B.” But if that wasn’t enough to get developers excited for the BlackBerry platform, the company also released this — a cover of REO Speedwagon’s “Keep On Loving You” with some creative changes to the lyrics. The so-awkward-you-can’t-look-away video stars members of RIM’s developer relations team, and includes lyrics about everything from completed APIs to just how cool the SDK is — you can check it out below.
Watch this: RIM’s disastrously bad music video aimed at developers
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.
Update, January 16th, 2020: Added a new YouTube embed, because the original copy of the video appears to be gone. No idea why anyone would ever get rid of this gem.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
