Amazon shows new Kindle Fire and backlit ‘Paperwhite’ Kindle readers in TV ad

We're expecting quite a few things out of tomorrow's Amazon event, and the company just helped heighten expectations a little bit more with a new commercial. The brief spot aired during tonight's Giants and Cowboys game, and it clearly features a backlit E Ink Kindle reader — matching the "Paperwhite" leaks we've seen — and ends on a shot of a woman watching video on what appears to be a large-screen tablet. That would match up with the Kindle Fire leaks we've seen, which seem to indicate two updated tablets in both 7- and 10-inch sizes. We'll find out more tomorrow, but it seems clear Amazon intends to put some heavy marketing muscle behind the new products it does announce. Take a look at the commercial below, and don't forget to join us for our coverage tomorrow, live from Los Angeles!