Target officially unveils Brightspot, a prepaid wireless program to compete with Straight Talk

Walmart is no longer the only big-box store with a cheap wireless plan for its customers. Target confirmed reports from earlier today that it will launch Brightspot, a direct competitor to Walmart’s Straight Talk and other low-cost MVNOs, on October 6th. The prepaid wireless offering will use T-Mobile’s network, with LTE support, for a monthly fee starting at $35. That plan includes unlimited voice and texting but no data; plans with data start at $50. As rumored, customers will get money back from Target for being Brightspot customers, in the form of a $25 gift card for every six months of paid service. Holders of a Target credit card get an additional 5 percent off.