Two and a half years after launch, Instagram now says it sees over 100 million users active every month. In a blog post, co-founder Kevin Systrom describes the company’s early days in October 2010, contrasting its humble beginnings with the current boom. While we don’t know the exact current number of users, about a tenth of them seem to have joined in about the last month: in mid-January, Instagram said it had 90 million users, denying rumors that its new terms of service had sparked an exodus.
Instagram touts 100 million monthly users
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
Facebook COO Sheryl Sandberg posted a congratulatory message to Instagram, which Facebook acquired last year. Despite its growth, Instagram isn’t remotely close to catching its massive parent, but it’s still doing well: it has roughly one-tenth of Facebook’s billion monthly active users, and about half of Twitter’s 200 million.
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