Rus yusupov explains vine design – Breaking News & Latest Updates 2026
Skip to main content

The mind behind Vine explains the app’s design

vine coffee
vine coffee
vine coffee
Adi Robertson
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.

Many people will be happy using Vine without wondering why it looks the way it does, but if you’re curious about things like the lack of a “record” button or bottom menu bar, head over to the Vine blog to read co-founder and creative director Rus Yusupov explain how the app was built. “Old things are beautiful, but new things should look, well... new,” says Yusupov. “That’s why Vine doesn’t have a play button. It also doesn’t have a pause button, a timeline scrubber, a blinking red light, or dials and a brushed-metal finish to give you the impression that you’re using a dusty video camera.”

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.