Airport human hologram virtual assistants – Breaking News & Latest Updates 2026
Skip to main content

Will you smile back when human holograms greet you at the airport?

Jacob Kastrenakes
is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade.

How does the airport of the future preoccupy customers as they wait in never-ending lines? A handful of companies think the answer is an always-smiling, always-working human hologram. The virtual assistants are projected onto form-fitting cutouts that can almost look real, and several airports have already begun installing them to help passengers make their way through security. But according to Joanne McNeil at Domus, the hologram manufacturers aren't content to stop at airports. They want to enable Siri-like interactivity and bring the assistants to museums, retailers, and even doctors' offices to serve as friendly customer service agents. Domus has more on how such holograms are moving into the common workplace and what they might be used for in the future.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.