YouTube to honor all things ‘geek’ with weeklong celebration starting August 4th

According to YouTube, “there’s never been a better time to be a geek.” And the world’s biggest video sharing website is making an effort to bring out the inner geek in all of us with its first-ever Geek Week programming event beginning August 4th. In a blog post, YouTube points to the success of shows like The Big Bang Theory and Game of Thrones as proof that geekery has officially gone mainstream, but also highlights that many of its own top-ranked channels pertain to geek culture. “YouTube has become a top destination for fans everywhere to create, share and watch geek content,” says the company.

To coordinate Geek Week, it’s partnered up with Nerdist in the United States and Channel Flip in the UK. In all, YouTube is promising to showcase over 100 channels by premiering new content and “epic” collaborations. A different channel will handle hosting duties each day, and you’ll get a preview of what’s on the schedule with daily highlight videos. Sure, labels like “Global Geekery Monday” and “Brainiac Tuesday” may be cringe-inducing, but we’ll be watching to see what YouTube puts together in hopes of connecting with this “ever-expanding audience.”