Bacon’s popularity has gone through the roof in recent years (despite the fact that some think it’s destroying the planet), and now Ford is getting in on the craze in a truly bizarre fashion. To celebrate National Bacon Day on August 31st, the car company apparently wrapped its Fiesta model in 10 bacon decals — the car’s paint job is almost entirely obscured by images of fried bacon. Of course, Ford is getting another benefit from this promotion — the bacon wrap is also designed to show off its Ford Custom Graphics program. Fiesta owners can pony up for the full 10-strip treatment, but Ford is also offering some less-ostentatious options, like dual strips on the hood or a bacon strip around the wheel well.
Ford wants to clog the nation’s asphalt arteries with a bacon-wrapped car
Even more bizarre, the design got an official “thumbs-up” from the CEO of Benton’s Country Hams: “This car just makes so much sense,” Benton said. The Ford Fiesta’s marketing manager apparently thinks that the hip, youthful, urban crowd the company is trying to target will love a bacon-wrapped vehicle, as well. “It’s just awesome to drive down the road in a piece of bacon,” says Liz Elser. Truly, it’s hard to argue with that logic — but we think it wouldn’t hurt Ford to offer some vegetarian-friendly alternatives, as any fine dining establishment should.
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