With BlackBerry facing a tenuous and uncertain future, T-Mobile has decided it’s time for a shift in strategy. According to Reuters, the US carrier will no longer stock BlackBerry devices in its retail stores citing weak demand among everyday consumers. Instead, T-Mobile will now ship in-store and online orders directly to buyers. VP David Carey told Reuters that enterprise and business customers represent a large percentage of the BlackBerrys that T-Mobile does sell, and the company will still have demo models of BlackBerry handsets on hand at its stores — you just won’t be able to take one home. Sales may not be halting entirely, but this isn’t exactly a strong show of support from T-Mobile. Other carriers following suit could spell significant trouble for the storied phone maker.
T-Mobile no longer stocking BlackBerry products at retail stores


Update: While T-Mobile may be removing BlackBerry devices from store shelves, All Things D has learned that Verizon and AT&T will be carrying on as usual for the time being.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- Sony’s PlayStation 5 is $200 off for the first time since December
- Anthropic’s most dangerous AI model just fell into the wrong hands
- Elon Musk admits that millions of Tesla vehicles won’t get unsupervised FSD
- You’re about to feel the AI money squeeze
- I bought Alienware’s $350 OLED monitor and I can’t believe how good it is









