From giant screens to glowing drones, there were plenty of flashy technologies competing for attention at CES Unveiled tonight. But from a small table, Pure managed to bring in a crowd of its own with nothing more than its new line of speakers. Though Pure’s big announcement is the US launch of a midsized speaker called the Jongo T4, its catchiest items on display were actually revisions of wireless speakers that it’s already had on the market.
Pure borrows Pantone’s colors for a vibrant set of wireless speakers
is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade.
To kick off 2014, Pure has taken its existing line of speakers and wrapped them in bright new colors. If you’re a fan of its color selections, that’s no accident: Pure specifically chose colors that have been singled out by Pantone as desirable, from Radiant Orchid — its color of the year for 2014 — to Dazzling Blue, the most popular color at New York Fashion Week.
Pure isn’t ignoring those who are just looking for a low-key speaker for their living room though. It’s also introducing a series of neutral colors, also with selections identified by Pantone. Their earth tones are a bit easier to pass over in a room — just as they’re designed to — but it’s hard to deny that they don’t look good.
1/6Jongo T2 wireless speaker in Radiant Orchid
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