Max Factor is such a well-known brand, it’s easy to forget the company is named after its eponymous founder. In an in-depth profile, Cabinet Magazine profiles the cosmetician that started it all, from his beginnings as an apprentice in Russia to his move to America and rise to prominence. There are more than a few fascinating anecdotes along the way, but perhaps none more so than the image of Factor’s “Beauty Calibrator,” a device designed to measure a person’s variance from perfection. With the calibrator correctly fitted, makeup artists could detect the tiniest deviations from what was believed to be the aesthetic ideal and apply the necessary cosmetics to make those imperfections imperceivable.
The story of a Hollywood makeup legend and his ‘Beauty Calibrator’
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