IKEAs are terrifying. The thought of spending a weekend inside the Swedish furniture giant is the stuff of nightmares for many. IKEA Singapore takes the idea one step further by incorporating the famous Big Wheel scene from The Shining. Watch as an adorable kid wheels slowly through a dimly lit labyrinth of sofas and high-end tables, even as lights flicker and skeletons sup in designer kitchens. Gasp at the excellent camera work, and make sure to watch the clip all the way to the end. It’s not quite as slyly creative as HORRORSTÖR, but the finale is adorable enough to justify the extra time.
IKEA captures shopping horror with halloween tribute to ‘The Shining’
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
