Some moviegoers in Moscow were in for a surprise this past week. Ikea secretly replaced the stadium seating at one of the city’s newest theaters with complete bedrooms. Instead of sitting in a boring old chair, couples and families snuggled up in beds and under sheets to watch the latest releases.
Ikea replaced a movie theater’s seats with beds for an advertising campaign
Now, depending on the type of person you are, you’d either be very excited or extremely disappointed with the surprise seat-swap. If you can’t imagine being in the latter group, just think about hearing everyone shifting around in bed and rearranging pillows throughout a feature-length movie. Nevertheless, it’s a fun advertising stunt. If you happen to live in Moscow, tomorrow’s your last chance to check out the bedroom-meets-theater experience. Just be aware that it might be a little awkward if you go by yourself.
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