It didn’t make its intended launch window of the 2013 holiday shopping season, but Amazon’s web TV set-top box is apparently still very much on the roadmap. Recode reports word from multiple sources today that Amazon is aiming for a March rollout of its Apple TV and Roku competitor. Having invested in developing a rich and varied Prime Instant Video library, Amazon has done a good job of distributing that content across platforms, but there are obvious benefits to the web company controlling and selling its own hardware.
Amazon’s Android set-top box reportedly set for March release
Up to this point, the anticipation has been that an Amazon set-top box would run on Android, likely a customized version of the software as can be found on its Kindle tablets, with third-party app support helping to get other content providers involved as well. Today’s report affirms that’s still the plan, though additional speculation about the device also serving as a gaming platform is unfortunately left uncorroborated.
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