Milton Glaser, creator of the “I ♥ NY” design and DC Comics’ famous “bullet” logo, knows what makes people respond to a design, even if they couldn’t quite explain it themselves. And he knows beer — he’s responsible for the branding identity of Brooklyn Brewery. So watching him critique competing small breweries’ bottle labels in The New York Times is absolutely fascinating, and we wish he’d done more. Branding microbrews, he says, is an exercise in pretending to know less about design than you actually do, but it’s still very possible to get bad art wrong.
The ‘I ♥ NY’ designer grades hipster beer labels
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
