Oscar Mayer has launched a new take on its Lunchables brand, and this time it’s aimed at grown-ups. Called P3 — short for Portable Protein Pack — the snack comes in four different flavors, each packed with around 13 grams of cheese, nuts, and meat. While Lunchables have been criticized for delivering unhealthy meal alternatives to children, P3 is specifically targeting the health conscious. “It’s just 13 grams of protein from food, proven effective by thousands of years of human existence,” the marketing materials explain. The first batch of commercials feel like a toned down version of an Old Spice ad, complete with mocking workout trends like hot yoga. If you’re desperate for some prepackaged portable protein, P3 is available now.
You can now buy Lunchables for adults
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.
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