An Apple advertisement airing on major networks tonight uses an alternative-rock classic to promote a new tagline for the iPhone 5S. A crowdsourced version of the Pixies’ “Gigantic” plays in the ad, which unveils a new tagline: “You’re more powerful than you think.” The ad itself shows off the iPhone’s content creation features — music is a major part of the commercial, but gaming, photography, videography, and even a language translation app are also highlighted. You can watch the commercial below.
Apple ad uses the Pixies to promote new tagline: ‘You’re more powerful than you think’
is the editor of the Platformer newsletter and cohost of the Hard Fork podcast.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
