An Apple advertisement airing on major networks tonight uses an alternative-rock classic to promote a new tagline for the iPhone 5S. A crowdsourced version of the Pixies’ “Gigantic” plays in the ad, which unveils a new tagline: “You’re more powerful than you think.” The ad itself shows off the iPhone’s content creation features — music is a major part of the commercial, but gaming, photography, videography, and even a language translation app are also highlighted. You can watch the commercial below.
Apple ad uses the Pixies to promote new tagline: ‘You’re more powerful than you think’
is the editor of the Platformer newsletter and cohost of the Hard Fork podcast.
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