AT&T's prepaid wireless approach is taking shape. Today the company has relaunched Cricket Wireless, which it obtained in its $1.19 billion Leap Wireless acquisition just a couple of months ago, as its primary prepaid effort. The new Cricket Wireless runs on AT&T's LTE network — a marked improvement from Cricket's old network — and the company is pushing the brand nationwide with over 3,000 stores to start with. As part of the re-launch, AT&T's year-old Aio Wireless prepaid subsidiary is being rolled under the Cricket brand.
Cricket Wireless re-launches prepaid service after AT&T acquisition
After just a year, AT&T shuts down Aio Wireless to focus on Cricket brand
After just a year, AT&T shuts down Aio Wireless to focus on Cricket brand
Cricket’s new no-contract offerings are comparable to its competitors: it has $35-, $45-, and $55-per-month plans that come with unlimited talk and text and 500MB, 2.5GB, and 5GB of data, respectively. Those prices include a $5-per-month discount for enrolling in automatic bill pay, and when you hit those data caps you’ll continue to get service at a throttled speed. Cricket is also inheriting “Group Save” from Aio Wireless, which offers discounts on service depending on how many users join the same account.
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