“The human ear is so unique. No two are alike. Making one headphone to fit everyone’s ears would be like making one pair of shoes to fit everyone’s feet. It’s impossible.” — Jony Ive, SVP Design, Apple
Why Apple paid $3 billion for Beats
Relevant stories:
Written by Ross Miller and Nathan Cykiert. Video production by John Lagomarsino
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
