Forget the paper movie poster. Everything is moving now, and studios have been using that to make video posters — generally called “motion posters” — for some of their splashiest films. Given that it’s filled with sword- and nunchaku-swinging action, Teenage Mutant Ninjas Turtles makes for a natural fit. The film debuted a motion poster for each turtle today, and while they largely stick to footage from the trailers, they still make for a surprisingly cool introduction to each character. Now we just have to wait until the average poster can animate Harry Potter-style while up on a wall.
Meet all the half-shell heroes in ‘Teenage Mutant Ninja Turtles’ motion posters
is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade.
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