How smart is Samsung’s smart home? Samsung thinks it’s smart enough to make one of the most famous smart products ever pretty darn jealous. Its new ad has David Hasselhoff trying to pitch smart home products, only to have his Knight Rider costar KITT start causing a scene.
‘Knight Rider’ talking car KITT taunts David Hasselhoff in Samsung smart home ad
is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade.
Yeah, it’s an increasingly dated reference, but the ad’s in on the joke. “You ever seen Knight Rider?” Hasselhoff asks a boom operator. Her reply: “I think my dad may have mentioned it.”
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