Pharrell became an SNES character for his latest video and it’s a little creepy

Pharrell’s latest music video, “It Girl,” is out and it’s very weird, guys. Just very weird. Here he is, Arby’s hat and all, singing inside what looks like a Japanese Super Nintendo dating sim crossed with an extremely fan-service-y shojo anime. While he sings — the song is kind of catchy — you can watch him leer at his It Girl from afar, with extreme closeups of his eyes thrown in every now and then. It’s bright, unsettling, and might even induce seizures in some. But most concerning of all, I’m left with that damn Pharrell sprite dancing in my head. We can probably blame the Takashi Murakami for that. Proceed with caution.