Have you ever wondered what Mario would be like if the hero was a car? In the latest collaboration between Nintendo and Mercedes-Benz — the first let you drive a Benz in Mario Kart 8 — you’ll finally be able to find out.
This is what Mario looks like as an 8-bit Mercedes-Benz
Brands are invading Super Mario Maker
Brands are invading Super Mario Maker
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.
The latest free DLC add-on for Super Mario Maker includes an unlockable costume for Mario, which transforms the hero into a pixelated Mercedes-Benz GLA (Mario sits behind the wheel). How do you unlock the costume? Well, Mercedes has gone ahead and created its own custom level for the game, called “Mercedes-Benz Jump’n’Drive.” Beat it and the GLA is yours.
It may seem like a bizarre collaboration, but Mercedes doesn’t see it that way. In a press release announcing the news, the company’s VP of marketing Dr. Jens Thiemer said that “Mercedes-Benz and Super Mario have a lot in common. Above all, they share the same vision: to inspire their customers and fans.” That, and an NES cart can cost as much as a new S-Class.
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