Jack White’s not only the greatest guitarist of all time, he’s also one of the music industry’s great experimenters. His new video for “That Black Bat Licorice” overlays three videos that can be toggled into a singular experience. Hit play and you’re presented with the animated main feature from James Blagden. Hold down the “3” (for Third Man Records, Jack’s record label) key for Jack’s live action video, or the “B” (for Brad Holland, director) key for some synchronized head banging. The effect is as satisfying as it is captivating, as you quickly toggle between videos to expose the three different interpretations of the same lyric.
Jack White rolls three videos into one for new interactive single
is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.
Admittedly, it’s not as good as the interactive video for Bob Dylan’s “Like a Rolling Stone,” but Jack can sing from his mouth and his videos don’t take 48 years to create.
lyric “I wanna cut out my tongue and let you hold onto it for me”
lyric “Now state the same damn thing with the violin”
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