Steve Wozniak is in Cadillac’s Oscars commercial for some reason

You might have missed this, but Apple co-founder Steve Wozniak was a part of the Oscars madness tonight. During Cadillac’s commercial during the broadcast, the Woz himself can be seen lounging in his study, listening to music that, for one reason or another, is making the room go out of focus.

The ad’s part of Cadillac’s new and ridiculously named “Dare Greatly” campaign, which also includes appearances from Anne Wojcicki, head of health research company 23andMe, and Oscar-nominated director Richard Linklater. The campaign says its stars have risked it all in their lives, but it’s not quite clear what that has to do with cars.