For a company on the brink of its most important product launch ever, Samsung appears to be uncommonly relaxed about the whole thing. A new Is This The Next? website from Samsung’s Norwegian team introduces us to a set of amusingly exaggerated concepts for what the Galaxy S6 might look like. Will Samsung’s next flagship phone have a three-sided display? Will it be durable, made wholly out of glass, and feature stereo speakers on the front? Samsung takes all the breathless speculation about its next flagship and produces a slice of smart humor that’s endearing even to those of us that it mocks.
Samsung builds the Galaxy S6 hype by poking fun at it
There’s different and then there’s this
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Update: Read the Samsung Galaxy S6 review.
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