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The films, music, and brands of SXSW 2015

Austin’s biggest, weirdest, most brand-friendly festival / conference / convention / show has already begun. Apps have risen and fallen. Interactive Brand Experiences have taken our staff and held them hostage overnight in a murder hotel. Virtual reality has been hyped. Movies have been watched. Tacos have been eaten.This is SXSW 2015. We’re already attending and reporting from panels where very smart people say very smart things and panels where very smart people say not to smart things. We’re ready to experience the best of the indie film industry, catch some concerts, party at parties, and tell you all about them. And through it all, we can’t escape the marketing from companies that are increasingly desperate to catch any kind of buzz. It’s a mix of the sublime and the banal, seasoned with BBQ to taste. It’s a pork sandwich wrapped in Wonderbread.Catch all of it right here, and bring some napkins.

Director Karyn Kusama talks about her ensemble horror film The Invitation

Protect the brand or die trying: inside a fake social media crisis

Beyond Gamergate: a conversation with GTFO director Shannon Sun-Higginson

Mr. Robot: finally, a hacking show that won’t make you facepalm

Silicon Valley’s diversity problem followed it to SXSW

Toy Story, 20 years later: how Pixar made its first blockbuster

Introducing our newest podcast: Verge Extras

How Meerkat conquered all at SXSW

The director of Creative Control explains his augmented reality nightmare

We spoke with W. Kamau Bell about his new CNN show at SXSW

Google executive Eric Schmidt, man, makes total ass of himself at SXSW

SXSW’s creepy virtual sex talk is everything wrong with VR hype

What is brand activation? Inside SXSW’s buzziest buzzphrase

Yahoo won’t let Community die, no matter how hard Dan Harmon tries to kill it

SXSW has its own geek convention, and it’s full of adorable kids in VR headsets

I was first in line for the world premiere of Furious 7

The new Steve Jobs documentary is an unforgiving look at tech’s most complicated man

Help NASA discover new asteroids with this free app

Bodies electric: Ex Machina twists the history of sexy robots

Yahoo shows off password-free logins and new encrypted email technology

Studio promotes Ex Machina at SXSW with a fake Tinder account

Edward Snowden issues ‘call to arms’ for tech companies in secret SXSW meeting

AeroMobil hopes to launch its flying car in 2017, and a self-flying car after that

Google is planning an Ingress convention for later this year

Taking terror to Skype: a conversation with Unfriended producer Jason Blum

Russell Brand is a messiah in this documentary, but it’s complex

Ava DuVernay doesn’t mind she didn’t get a Best Director nomination

Banner flies over Austin calling out Ted Cruz for opposing net neutrality

Why are we trying to create Ready Player One’s terrifying, nostalgia-fueled dystopia?

Twitter cuts Meerkat off from its social graph just as SXSW gets started

The Oculus Crescent Bay is a two-screen VR headset

Russell Brand bails on SXSW: documentary about his life too ‘painful and sad’

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