Everyone must really be into the new Kendrick Lamar album, because it set a new global record on Spotify yesterday for most album streams in a single day. His album, To Pimp a Butterfly, had tracks streamed 9.6 million times on Monday, which was the first day of its release. Spotify, of course, had something of an advantage in building that number: it appeared to be among the few place you could listen to the album if you didn’t want to buy it outright. Spotify says that only complete track listens were counted in the figure. It’s probably a very good album, so you may want to give it a stream if you didn’t contribute to yesterday’s 9.6 million listens.
Kendrick Lamar sets Spotify world record with 9.6 million streams from new album in a day
is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade.
KENDRICK PUT HIS ALBUM OUT EARLY. NO ONE TOUCH ME. @kendricklamar
— Taylor Swift (@taylorswift13) March 16, 2015 Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
