This is the first Apple Watch TV commercial

Apple is starting to air its first TV commercial for the Apple Watch. It features the usual array of floating products set to white backgrounds and mesmerizing music. There’s no voiceover here, you just see "the watch is coming" and the April 24th launch date alongside various features like fitness, mapping, timing, flight tracking, weather, Passbook, and even messaging or calls. The focus is very much on the changing bands throughout the 60-second ad, with a lot of different styles displayed. It’s bold, typically Apple, and you’ll likely see it a lot of times on your TV over the next few weeks.