Today, Apple finally announced the pricing for its gold-encased Apple Watch Edition. It’s a staggering $10,000 to start, and Apple says it will be available in “limited select retail stores.” How will Apple sell a five-figure piece of jewelry in a store that thousands of people use to check their email while killing time? With a special table, apparently.
Here’s how Apple will sell a $10,000 watch in Apple Stores
Hint: It’s with a special table
Hint: It’s with a special table
The Apple Watch in-store case will also house the lesser Apple Watch Sport and Apple Watch versions of the device, which range in prices from $349 to $1,099, depending on configuration. Apple says it will offer pre-orders and previews of the Apple Watch in stores starting on April 10th, with retail availability on April 24th.
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Arielle Duhaime-Ross
Andrew Webster
