Automakers and automotive designers have a tendency to dabble in decidedly non-automotive design projects. In fact, it’s not even that hard to find a shoe with a Ferrari or BMW logo on it, but this is a new one: Audi partnered up with Toms to make a special shoe that you can only get if you buy or lease an Audi in the US this summer.
Audi designed a line of shoes with Toms, but you need to buy an Audi to get them
Toms is known for its charitable work, and this collaboration is no exception: the two companies will be giving away 55,000 pairs of children’s shoes as part of the promotion. As for the shoe you get as a new Audi owner, it doesn’t seem to be anything particularly special: it’s gray over red, tastefully adorned with the Audi rings inside and out, with a unique red Toms logo embroidered on the back. From a distance, most people will think you’re just wearing regular Toms — except for that ultra-exclusive club of drivers who will look at your feet, recognize exactly what you’re wearing, then look up at you with a knowing wink and a tip of the hat.
Personally, I’m waiting for the Bentley-Crocs collaboration.
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