The LG Watch Urbane’s vanilla model was already huge, but for people who want their Android Wear smartwatch to be really eye-catching, the company is now offering a limited-edition 23-karat gold version for the low low price of $1,200. The LG Watch Urbane Luxe offers exactly the same technical specs as the regular Urbane, released earlier this year, but attempts to justify its pricetag with a gold body, a strap made of alligator leather, and an “exclusive” shiny lacquer case.
The LG Watch Urbane Luxe is a 23-karat gold smartwatch for $1,200
“Wearable devices shouldn’t be thought of as an extension of one’s smartphone but an extension of oneself,” says LG’s Chris Yie, apparently indicating that the only people who’d buy the Urbane Luxe are coated in gold and clad in alligator skin. Certainly, if you do drop the $1,200 on a dressed-up Android Wear smartphone, you’ll be a member of an exclusive club — only 500 of the golden watches will be made, in partnership with Reeds Jewelers in the US. The Urbane Luxe might not be as ostentatious a device as a $10,000 Apple Watch Edition, but it is a chance to strap a slab of gold to your wrist and have it do a little more than just tell the time.
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