Donald Trump uses his phone number for a campaign ad after Gawker publishes it online

How do you troll the richest troll in America? Yesterday afternoon, Gawker published Donald Trump’s cellphone number, giving the public the ability to question his policy proposals, tell him off for using brash rhetoric, or just pitch him on a business idea. It seemed like fitting payback after Trump gave out the cellphone number of Senator Lindsey Graham, who proceeded to destroy his phone in a publicity stunt. Now Trump is spinning Gawker’s story into a publicity stunt of his own. He’s started tweeting out the number, which has been set up to play a recorded message in which Trump tries to get you to follow him on Twitter:

Hi, this is Donald Trump and I’m running for the presidency of the United States of America. With your help and support, together we can make America truly great again. Visit me on Twitter, @realDonaldTrump, and visit my campaign website at www.donaldtrump.com. Hope to see you on the campaign trail. We’re going to do it.

The message ends with a woman’s voice laying out what might be a beautiful metaphor for Trump’s interaction with anyone who is not himself: “The mailbox is full and cannot accept any messages at this time,” she says. “Goodbye.”