Snoop Dogg and partner Ted Chung announced Merry Jane, a “premier media platform at the center of cannabis and pop culture,” at this afternoon’s TechCrunch Disrupt conference in San Francisco. It sounds like the site will combine a traditional editorial voice with consumer-oriented features like a dispensary mapping service and a buying guide for marijuana-related products. (Fingers crossed for a recurring This Is My Next-style review and recommendation column.)
Snoop Dogg is inviting 420 users a day to his new site, Merry Jane
The site’s in beta right now and officially launches in October
The site’s in beta right now and officially launches in October
Lester Cohen/Getty Images
The site doesn't officially open until October, but Snoop and Chung are giving 420 users per day — yes, really — access to its beta version until then. They've also shared an example of the kind of content they'll have on the site. Deflowered is a "groundbreaking interview series that will profile innovative people as they enjoy cannabis," and its first episode stars two former Marines talking about post-military life and alternative medicine. "After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further," said Snoop. "Merry Jane is a game-changing platform for pop culture." He hasn't landed a job as Twitter's top executive, but that obviously hasn't kept him from pursuing new projects.
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