The fourth “person” in line for a new iPhone 6S at Apple’s flagship Sydney, Australia retail store isn’t actually there in the flesh. Mashable is reporting on a novel stunt orchestrated by Lucy Kelly, who is having a telepresence robot hold her spot in what will inevitably turn into a long, long queue in the coming hours. The robot is also named Lucy, and if you look close you’ll see an “Atomic 212” emblem at its base; yes, this social experiment is also meant to draw publicity for a media / marketing firm in Sydney.
An iPad is waiting in line to buy an iPhone 6S
We all share that man’s expression
We all share that man’s expression
The robot is hiding out beneath a special tent that should shield it from any rain, and it’s also apparently hooked into a charger to keep it running through the long wait. Bizarrely, Mashable says Lucy Kelly plans to complete the eventual iPhone purchase without ever being there in person — well, physically present, anyway. How might that work? Your guess is as good as ours. Does this whole thing reek of privilege? Will Apple acknowledge Lucy’s rolling iPad head as a valid customer? There are many unknowns. But this is now the world we’re in, everybody.
Verge Video: Is the iPhone 6S worth camping out for? Check out our review
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