Apple launches gaming-focused Twitter feed ahead of games’ expected arrival on Apple TV

Apple has launched a dedicated Twitter feed for gaming just days before the company is expected to reveal a new Apple TV that doubles as a gaming console. Apple confirmed the authenticity of the account to The Verge, which sent out its first tweet this morning. It included a GIF featuring some of the platform’s most popular games, including Clash of Clans and Angry Birds.

The Twitter feed will feature more than just the usual picks for app of the week, the company said. App Store editors will run the feed, and plan to populate it with sneak previews of games, tips and tricks, and profiles of talented gamers. Editors will also interact with game developers on the feed, Apple said.

The new feed is part of a broader push into gaming that also includes hand-curated categories on the App Store before. Until recently, gaming categories like “racing” were populated automatically from metadata filled out be developers. For the last few months, those categories have been curated by hand.

We’re expecting to hear a lot more about gaming at Apple’s big event on Wednesday. We’ll be on hand to bring you all the news — gaming and otherwise — when it gets underway at 1PM ET.

Correction, 1:31 p.m.: This article has been updated to reflect that App Store game categories have been curated for the past few months.