Japan’s latest KitKat flavor is smooth sake

Another day, another Japanese KitKat flavor to envy.

Japanese news site NarNari announced a sake-flavored KitKat will be available in Japan beginning February 1st. NariNari says the new bar will mix “chocolate with the mellow body and smooth aftertaste of sake.”

While Americans have to survive with generic KitKats, KitKat White, and KitKat Miniatures, Japan enjoys a seemingly endless bounty of new flavors. Strawberry, Purple Sweet Potato, Pear, Edamame, Bean Cake, Cinnamon Cookie, European Cheese, Matcha-Green Tea, and others, including region-specific flavors like Exotic Sakura. The country has KitKat sandwiches and KitKat boutiques in Tokyo and Kyoto. It’s a dang KitKat paradise, with KitKat chomping citizens gloating at us KitKat lovers across the ocean with their constant stream of new, decadent flavors.

But why is this particular chocolate bar so popular in Japan? Time Out Tokyo takes a guess:

“It could have something to do with the fact that it’s seen as a good luck charm, because ‘Kit-Kat’ sounds similar to ‘kitto katsu’, which means ‘you will surely win’.”