This year’s holiday ad from Apple has everything: a monster from on high, terrified citizens, and a song about Dixie that harkens back to the simpler days of yore. Watch as the mostly white populace embraces the repulsive creature as one of their own. It’s a story of inclusion at a time when much of America feels excluded, making it one of most poignant holiday ads so far.
Apple wants you to give the monster a chance
is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- Apple updates the MacBook Pro with M6 chips
- Here’s why the iPhone Duo’s hinge could be cracking the screen
- Ford’s sub-$30K electric truck puts the home backup inverter right inside the vehicle
- OpenAI announces three big science discoveries and a new way to work with academics
- Microsoft offers buyouts to 60,000 employees
