This year’s holiday ad from Apple has everything: a monster from on high, terrified citizens, and a song about Dixie that harkens back to the simpler days of yore. Watch as the mostly white populace embraces the repulsive creature as one of their own. It’s a story of inclusion at a time when much of America feels excluded, making it one of most poignant holiday ads so far.
Apple wants you to give the monster a chance
is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.
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