Incipio keeps on buying up big tech accessory brands. The latest is Griffin Technology, an acquisition that Incipio announced today without disclosing terms of the deal. The purchase gives Incipio an even bigger reach into the smartphone case and accessories market — an area where it’s already a big name.
Incipio is buying accessory maker Griffin
Incipio
is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade.
Incipio says Griffin "complements our existing product lines"
It’s not the most exciting pairing, but you can see where it makes sense for Incipio from an efficiency standpoint. Incipio’s CEO and founder, Andy Fathollahi, explains the reasoning in a statement: “As part of Incipio Group, Griffin strengthens our product development and manufacturing capabilities, complements our existing product lines in rugged cases, power and connectivity, and allows our brands to reach a broader domestic and international audience through enhanced distribution in the business-to-business, enterprise, and education verticals.”
Today's purchase follows Incipio's acquisition deal with Skullcandy in June and with Incase around this time last year. It's slowly taking over recognizable names that make fine but not necessarily game-changing products — but products that a lot of people choose to buy alongside their new phone or computer nonetheless.
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