Air France is launching an airline for millennials, a generation that ‘inspired us a lot’

Air France is introducing a new airline for millennials called Joon. Launching in September, Air France said in a statement that Joon will be “aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology.” How does it plan to do that? Why, with an “innovative and offbeat” experience, of course.

Although there are scant details about any in-flight services that might cater to a more digitally minded group, Air France has released images of what the crew’s trendy-casual and Instagrammable outfits will look like. The blue-and-white colorway with sneakers, ankle pants, blazers, and buttoned-up polos are reflective of the new airline’s chosen buzzy marketing terms, including “authentic,” “connected,” “lifestyle brand,” and “designed to meet requirements and aspirations.” “This generation has inspired us a lot,” Air France’s VP says in a statement. It’s basically Muji, but in airline form. A spokeswoman for the airline tells CNN that 40-year-olds will be allowed on board, which is great news for Air France’s new CEO, who is 48 and clearly very influenced by this savvy age set.

Joon will use single-aisle Airbus A320s, long-range twin-aisle A340s, and A350s. It won’t be a low-cost airline, and according to The Telegraph, routes from Paris throughout Europe are expected to launch first, with long-haul flights following in 2018. More details about the airline will come in September, which will hopefully shed further light on tech and in-flight differentiators.