Siri the rock movie ad – Breaking News & Latest Updates 2026
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Watch the new ‘movie’ from Apple and Dwayne ‘The Rock’ Johnson

Hey Siri, hey Siri, hey Siri...

Hey Siri, hey Siri, hey Siri...

Thomas Ricker
is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.

In a world gone mad, where every mediocrity is exalted as “incredible,” “huge,” and “the most insane thing ever,” only one man is brave enough to call a three-minute and 45-second advertisement for Apple’s voice assistant a “movie.” That man is Dwayne Johnson, and the so-called movie is The Rock x Siri: Dominate The Day, now available to watch on Apple’s YouTube channel.

The ad was promoted over the weekend with a tweet from Johnson calling it the “biggest, coolest, sexiest, funnest movie ever.” In reality it’s a near four-minute gag about how hard “The Rock” works that mentions Siri 13 times. And, of course, Siri responds instantaneously and with 100 percent accuracy, because who needs reality when you’ve got that winning smile?

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