Spotify announced today that it’s expanding its audio slate to include “visual podcasts” about news, politics, and entertainment. These shows, available in playlist form, will feature a multimedia component that includes text, video, and photos as part of a new format that Spotify is calling “Spotlight.”
Spotify launches Spotlight, a multimedia take on podcasts and more
So... a fancy PowerPoint, then?
So... a fancy PowerPoint, then?
The format doesn’t change much about Spotify’s interface as it currently exists, but rather supplements the listening experience. When you listen to a visual podcast with a video component, for example, the video pops up on the left side of the app. More series will become available throughout the month of February, though Spotlight’s current lineup includes pop culture, sports, politics, and music.
Spotlight is launching with content from several of Spotify’s current partners — including BuzzFeed News, Cheddar, Crooked Media, Lenny Letter, Gimlet Media, and Genius — in addition to its original series, RISE, Secret Genius, Spotify Singles, and Viva Latino. The feature is only available in the US for now, though it’s expected to expand.
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