NBC’s talent show The Voice is partnering with trivia app HQ for a special game on Monday, May 14th at 11:30 PM ET, 8:30PM PT. Players will have a chance to win $50,000 and a trip to the TV show’s season finale on May 21st in Las Vegas.
HQ is partnering with The Voice for a special game on Monday
More cross-promotion
More cross-promotion
HQ’s trivia host Scott Rogowsky will make an appearance on Monday night’s episode of the talent show, (which airs at 8:00PM ET) NBC says that the episode will contain hints for that night’s trivia game. Monday night’s HQ game will likewise contain some cross-promotion: Voice coaches Kelly Clarkson and Blake Shelton will join Rogowsky later that night.
The trivia app has hosted special games before — In March, it partnered with Warner Bros. with a Ready Player One game, and last month, Dwayne “The Rock” Johnson hosted a special game with a $300,000 prize.
Since the app debuted last year, it’s become incredibly popular, hitting 1 million concurrent players during a game in January. HQ is an innovative product: it’s a TV show, mobile game, and ad platform, all rolled into one app, and these cross-platform partnerships help demonstrate its advertising potential, with branded games tailored to the personalities or properties that it partners with.











